Site Stats may be used to measure your online campaigns.
Setting up your online campaigns
The Site Stats system will automatically measure any web page URL that
includes "?campaign=NAME" as web traffic coming from an
online campaign. Just replace NAME with your campaign names, such as
"adwords", "overture", "looksmart", etc. For example you should tell
Google™ Adwords™ to send
...where "www.yoursite.com" is replaced with your web site URL. Please note
that you should set up these custom URL's with your campaign providers, not
in the Site Stats system.
Setting up other campaign pages
In addition to using customized query strings, you may also enter a list of
campaign pages in your web site settings. These are the pages that are
displayed to web users when they enter your site from an online campaign.
For example, this web site welcomes new Google™ visitors with a page called
"referrer/google.php" so we include this page in our list of campaign pages.
Please note that these pages must be entered exactly as they appear in your
"Most popular pages" report otherwise they will not be measured.
Below are some of the reports you can use to measure your campaigns:
Campaign entry pages
This report lists the number of click-throughs you received from your online
campaigns. If you are using pay-per-click services, this is a good way to
measure your campaign performance.
Commerce from campaigns
This report lists the number of visits you received that clicked-through from
your online campaigns to your commerce pages. This provides an excellent
measure of your return on investment (ROI) from online campaigns.
Campaign conversion rates
This report lists the number of click-throughs from your online campaigns,
the number of commerce actions, and the percentage of commerce actions to
campaign clicks. This percentage is known as a campaign conversion rate.
A high campaign conversion rate indicates a successful online campaign.
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